We talk about how paintball is a game in which you build teamwork, work together and so on. Then look at the ads. "Buy this gun, stand out from the crowd, buy this gear and get noticed" is the message. It's about being the best player in a team event, which does not work for more than ego feeding.
Then again, I don't get the "agg" thing either, other than it seems to be about being the most individual person in a crowd. But I'm reminded of this poster a friend of mine had on his screen saver.
Ironic isn't it? All the highly marketed stuff is the stuff that everyone buys, and then nobody is unique...that's why I like the idea of the Phantom (while well known compared to others, pump is generally not "popular") and older, classic markers - hence the Tac One I just picked up (though I do have the Longbow kit, guilty - came with it)